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Social Media Marketing

 By: Elbert Dugdale

Social Media Marketing from Dugdale Marketing Group

Social media optimization or social media marketing is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter, Google+ and Linkedln. Social media optimization increases awareness about a business, brand, product or service; as well as amplifying the engagement with your target audience, and so generating more leads, prospects and customers.


Just a few benefits of having a social media marketing strategy in place:

  • Build brand awareness and loyalty.
  • Relate with your customers and prospects in a way that is meaningful to them.
  • Gather market research quickly and easily.
  • Display your expert status online.
  • Enhance your customer support efforts.

Social Media Marketing

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The Future of Social Media Marketing

Choosing us will launch you forward into the social radar and circles of people who matter to your business.

Social Media Optimization is a task-extensive online marketing effort requiring expertise and manpower. It is a rather long term effort and requires everyday tasks to reach a critical mass of fans, followers, and connections, to achieve high-growth momentum.

Do not expect instant results. But rather expect results to pick-up cumulatively as your content and connections build up over time.

Doing SMO all by yourself, or organizing, training and monitoring a team to do it in-house will be very time-consuming taking away time from your core activities. All you have to do is to let us take care of all of your social media marketing needs.

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Get In-depth Consultation

We believe that understanding our customer’s needs and objectives is crucial in providing superior services and so we take the time to know you, your business, your target market, your competitors, your brand and its peculiarities. We then factor these elements into our social media optimization strategy and recommend the most suitable solution for you. We follow a cycle beginning with in-depth consultation with you prior to campaign launch.

Your involvement is very much appreciated as no one knows your business better than you do. We then implement, put in quality controls, measure and analyze results, listen to your feedback and apply continuous improvements to help make your campaign successful.

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Summary of What We Do

Google+ Marketing: To increase your online visibility, we will create a Google+ Personal Profile and a Google+ Business Page for your company or brand so that you can promote your products or services and share information, links, photos, and videos. We will establish your credibility by putting your company name or brand name, business information, your location, contact details, pictures and videos on your profile.

We will regularly update your Google+ Business Page with relevant information such as latest events, specials and promos increasing the chance of driving people to your website. In addition, we post links to pages explaining your products or services so that you can entice your visitors to look them up and consider your offers in their buying decisions.

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Facebook Marketing: Our initial work will cover creation and optimization of your profile; customization of your Facebook profile banner; sourcing, editing, resizing, and customizing of your banner image. We make sure that the information contained in your profile such as your name, address and contact details are accurate and updated. We also provide industry leading Facebook retargeting, so you can reach your customers wherever they are on Facebook. Your ads will follow them! 

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We will then create and optimize your Facebook business page so that you can directly interact and get feedback from your current and potential customers. We will regularly update your page with announcements about upcoming events, sales and promos bringing traffic to your website. We will see to it that the information contained in your business page highlights your company and your brand to elicit favorable impressions from your visitors.

Twitter Marketing: We begin by creating your Twitter profile with your desired name and accurate information about your location and contact details. In the ‘about ussection, we will write branded content to give current and potential customers a proper preview of your company and your products or services. For optimization purposes, we will insert target keywords in the content and make sure it is consistent with how the brand is displayed on other channels.

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We will then customize your Twitter background and make it visually appealing but staying consistent with your company and brand image. We will keep your account actively working with regular tweets and real-time updates. We will incorporate links to your website into tweets so you can generate traffic to your website. Lastly, we will continuously acquire followers and make sure that any tweets we publish will appear on a follower’s feed.

Linkedln Marketing: We will start building your professional profile incorporating the target keywords in the branded content that we will post on your Linkedln page with particular attention to the ‘about ussection with accurate information regarding your location and contact details. Here, current and prospective customers will have a preview of your company and your products or services.

We will regularly monitor and update your profile to ensure that your Linkedln profile has credibility and an active presence in this professional social network. We will incorporate links into updates to generate traffic to your site. We place back links in comments to increase chances for your website to get hits and conversions.

We initiate topics and participate in various discussions that are related to your company’s niche particularly on Linkedln Groups. This is especially beneficial if you want to be established as an industry authority. We will win over as many connections as possible and make sure that your updates and posts appear on their Linkedln home page.

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Catch up with your competition, or keep them at bay and expand your business to new horizons. We are here to help you make that happen. Given the facts, the best time to do Social Media Marketing and Optimization or to bring it to a higher level for your business is right here and right now.

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