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Local Buzz Marketing

  By: Elbert Dugdale

Local Buzz Marketing from Dugdale Marketing Group

Local Buzz Marketing

Local Buzz Marketing is the optimization of local listings and maps in search engines and major sites such as Google Places, Bing Local, Facebook Places, and Foursquare.

It is also know as 7-Pack Marketing and Optimization because it puts you in the list of the Google Local “7” businesses that show up on a local search query. It normally appears at the top of your search results page as positions A through G.

A fully-optimized local online presence, which we call a Local Buzz; coupled with a strong SEO campaign will put you ahead of your competition. The age of print marketing is going out the door and you cannot afford not to invest in your online marketing.


Local Buzz Marketing Summary of what we do:

Social Media Marketing - Local BuzzLocal Business Listing Research and Creation: We will search for duplicate local business listings as these prove to be problematic and will affect the integrity and user-friendliness of your listings. Search engines and major local listing sites flag duplicate entries as these confuse users.

We also do competition analysis on your category and do search engine ranking comparisons as well as current directory listings analysis to assess your position and decide how to move forward. We make sure that your (NAP) name, address and phone numbers are valid, verified and are consistent across all current and future listings.

This allows us to create your local listing profiles on Google Places, Bing Local, Facebook Places and Foursquare; as well as on top local directories, niche or geo-related directories.


Image Creation, Optimization, and Publication: We provide high quality image sourcing, editing with branding, and optimization such as geo-tagging and back link generation. We then upload and publish your branded image to 4 primary local business directories.


Custom Citation Building: We perform directory research and register your business to specialized directories as well as submit a report of recommended paid directories.


Review Publication and Promotion Creation: We analyze the reviews of your competition and then we publish reviews for you. We also provide promotion copy writing and promotion banner/image design as well as coupon creation for you with a bar code.


Local Mobile “Check In” Visibility: We will publicize your local mobile check-in promotions via your Facebook Places, Foursquare and Google Places accounts to encourage more check-ins and more business as well as strengthen your local signals.


Promotion and Event Social Updates: This includes Google Places offers creation/update, Google Plus business page promotion update, Facebook Page promotional “like” creation, Facebook Places promotion publication, Bing Local deals creation, Bing mobile deals publication and Foursquare promotion update to strengthen your local signals.


Your Next Step for A Local Buzz Marketing Campaign

To start you very own Local Buzz Campaign, call us at 503-547-4467 or Email Us

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